They're critical for B2B companies, which usually derive more traffic from Google than they do from other search engines. From there, you can decide which ones are worth fighting for and which ones are worth leaving. Did you know Beverley Building Society was founded in 1866 and is one of …
more ...While national SEO strategies almost always rely on you doing the work yourself, there are some local SEO tactics that don't require your intervention. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn't necessarily mean it's going to …
more ...It was in a very uncompetitive space. Opportunities are (in my experience) reserved for local and long tail SERPs where the top ten results page is already crammed full of low-quality results, and the SERPs are shabby - certainly not a strategy for competitive terms. Even though Google search is not …
more ...Does your website feature evergreen content, or are all your posts short-lived? For certain types of product and business, SEO sometimes won't be as successful in generating a high ROI as Google's paid-advertising platform, AdWords. It is natural to want to talk in your terminology and not that of your …
more ...Breadcrumbs are used to tell users where they are within a site. Keyword stuffing is a strategy that shouldn't be used by any modern business looking to improve their search ranking. Keyword proximity refers to how close the keywords that make up your keyphrase are to each other. My grandson …
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