What's the story about sitemaps

They're critical for B2B companies, which usually derive more traffic from Google than they do from other search engines. From there, you can decide which ones are worth fighting for and which ones are worth leaving. Did you know Beverley Building Society was founded in 1866 and is one of …

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The ugly truth about anchor text

While national SEO strategies almost always rely on you doing the work yourself, there are some local SEO tactics that don't require your intervention. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn't necessarily mean it's going to …

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The steps needed for putting dynamic pages into action

It was in a very uncompetitive space. Opportunities are (in my experience) reserved for local and long tail SERPs where the top ten results page is already crammed full of low-quality results, and the SERPs are shabby - certainly not a strategy for competitive terms. Even though Google search is not …

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Can Google algorithms help improve my search engine placement?

Breadcrumbs are used to tell users where they are within a site. Keyword stuffing is a strategy that shouldn't be used by any modern business looking to improve their search ranking. Keyword proximity refers to how close the keywords that make up your keyphrase are to each other. My grandson …

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Generate interest, give information or persuade

Search engines like to see static-looking links. Your Web address should appear on your stationery, packaging, and brochures, at the very least. ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list …

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