Simple Tips for using web portals to get ahead of your Competition

Engagement metrics — which are often directly impacted by the user experience — help Google determine which pages should rank higher. Authority is partially calculated based on the quality and appearance of your site, but the bigger factor is the quantity and quality of links you have pointing to your site. Before …

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Succeeding in SEO means paying attention to site submissions

Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. From there, the reader may feel compelled to take further action such as sign up for your newsletter …

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Tactics around duplication

Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high DA, but not great PA? is still going to help you increase your rank. In this instance, internal linking has not only …

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Taboos about cloaking that you should know

Recently, many shared hosting providers began including unlimited space, unlimited MySQL databases, unlimited bandwidth, unlimited emails, and hosting of unlimited domains in their package price. Keyword density is the percentage of times a keyword is used in the copy. One of the jewels in the crown of British tourism is …

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Tightening up on organic result

Every site has at least a few internal links because you have to in order to link your content together. But it's a benefit to your SEO efforts AND for your visitors to add in a few more internal links. It helps people and the search engines find your content …

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Give a thought to meta tags when outlining your web strategy

There are some other technical issues you may encounter, such as images not loading properly, but many of them are preventable if you follow best practices, and are easily resolvable with a quick Google search. Each webpage needs to have a unique title and you should try to include your …

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Generate interest, give information or persuade

how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it. However, this technique didn't work for long as search engines were more concerned with …

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Learn how to start with landing pages

To qualify it must be timely and relevant. One way search engines derive intent is by classifying queries into intention categories. Experience 20:20 Vision without glasses by undergoing laser eye surgery at a world renowned eye clinic. This AA Oxon particularly true for graphic design and Web developer sites …

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What's the story about sitemaps

They're critical for B2B companies, which usually derive more traffic from Google than they do from other search engines. From there, you can decide which ones are worth fighting for and which ones are worth leaving. Did you know Beverley Building Society was founded in 1866 and is one of …

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The ugly truth about anchor text

While national SEO strategies almost always rely on you doing the work yourself, there are some local SEO tactics that don't require your intervention. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn't necessarily mean it's going to …

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Questions to ask about onsite SEO

You might be surprised to find that nearly 90 percent of online transactions in North America are from B2B sales, not B2C (business to consumer). Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates …

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Try to target a hungry crowd by paying attention to ROI

Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these …

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What pain-points will your website or services solve?

Mobile devices incorporate tracking features through a GPS, beacon, or NFC (near field communication) technologies designed to pinpoint a person's geographic location. Twitter's users are more racially diverse than the internet as a whole or Facebook. Add a video for people who prefer that format vs. text only (this has …

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Lessons I learned about bounce rates

Title tags can affect the page's ranking for a particular query, and both title tags and meta descriptions have an effect on how many searchers click on your page from search results. Well, you know what they say - there's no rest for the wicked! Instead of putting a lot of …

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Tactics around sitemaps

The next level of the IMC pyramid adds database and direct response marketing programs, personal selling, trade promotions, consumer promotions, public relations efforts, and sponsorship programs. Recently, many shared hosting providers began including unlimited space, unlimited MySQL databases, unlimited bandwidth, unlimited emails, and hosting of unlimited domains in their package …

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The steps needed for putting dynamic pages into action

It was in a very uncompetitive space. Opportunities are (in my experience) reserved for local and long tail SERPs where the top ten results page is already crammed full of low-quality results, and the SERPs are shabby - certainly not a strategy for competitive terms. Even though Google search is not …

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Hidden facts about link exchanges

Google gave a few examples of featured snippets that need to be fresh when time goes on. The content on your website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends …

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Turn your offsite SEO into a high performing machine

For the longest time, Yahoo! It's worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Data must be sliced and diced from different dimensions to show trends. There are so many examples of …

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Unheard ways to achieve success with search engine spiders

The days of keyword "stuffing" are over, but you still need to keep your site pages optimized around one central idea and keyword. Take it from Google themselves: sites that aren't mobile-friendly or don't have a mobile version of their site should consider a redesign in the near future, since …

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Improving Site Structure by uitlising plugins

Search snippets are the descriptions Google shows for your webpages. The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. With no traffic, you will not get any conversions. Its like looking for …

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Create content about splogs

Consequently, each page has a lower CTR, diminished authority, and lower conversion rates than one consolidated page will have. This will help keep your voice trustworthy and authoritative, keeping search engines and readers happy. People generally do not want to travel for these kinds of services. My grandson would love …

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Make your title short and relevant

The more you can use the content you create, the more valuable it becomes. With evergreen content, you produce a piece of content once that provides use for years to come. And, unlike a timely blog post that has a traffic spike that occurs right after publishing, evergreen traffic grows …

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Can Google algorithms help improve my search engine placement?

Breadcrumbs are used to tell users where they are within a site. Keyword stuffing is a strategy that shouldn't be used by any modern business looking to improve their search ranking. Keyword proximity refers to how close the keywords that make up your keyphrase are to each other. My grandson …

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Facts about hits that will make you think twice

To be a leading part of this new marketing technique, it is necessary to keep yourself visible among user and so various subsets of digital marketing are important. There are several reasons for this suggested decoupling. One of the main topics for every small business is search engine optimisation as …

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Generate interest, give information or persuade

Search engines like to see static-looking links. Your Web address should appear on your stationery, packaging, and brochures, at the very least. ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list …

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How to focus on nofollow links

e can see that descriptive, compelling search results can help motivate a click, and you can take further advantage of how the search engines are evolving the way these results are displayed. A growth hacking "hack" in practice would then look disreputable. Google Plus isn't dead. Actually, it has 300 …

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