They're critical for B2B companies, which usually derive more traffic from Google than they do from other search engines. From there, you can decide which ones are worth fighting for and which ones are worth leaving. Did you know Beverley Building Society was founded in 1866 and is one of …

Google gave a few examples of featured snippets that need to be fresh when time goes on. The content on your website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends …

Does your website feature evergreen content, or are all your posts short-lived? For certain types of product and business, SEO sometimes won't be as successful in generating a high ROI as Google's paid-advertising platform, AdWords. It is natural to want to talk in your terminology and not that of your …

With the recent trend in digital marketing, to make it to the top, SEO should be a must to include in your digital marketing strategy. If you don't already have an account for Google Webmaster, make sure that you create one! Content is important for every aspect of your marketing …